Who we are
SANDA is the leading eCommerce Partner for International Beauty Brands to WIN on Amazon India & Walmart Inc owned, Myntra Beauty founded by Simrita Dhillon, which represents a portfolio of Powerhouse American Brands.
UNTIL NOW…..
…we have developed Go-to-India Market Entry Strategies & Launched for over 35+ of the best & most recognized global beauty brands.
What we do
We represent American, Korean and Japanese Beauty Brands which are relevant for the India Market and distribute on Amazon India & Walmart owned Myntra Beauty.
WINNING in INDIA for Global Brands needs domain & territory & brand experience and we have that since 1999.
Our Vision
Our VISION is to be the 'best in class' partner for American Brands to WIN in India.
Our Mission
Our MISSION is to be long-term partner to our brand portfolio & to be one of the front-runners of the Beauty Landscape worldwide.
Our Driving Force
Our DRIVING FORCE is EDUCATION FOR ALL KIDS in the WORLD.
TESTIMONIALS
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![A woman standing on a wide pathway in a park with lined trees and green grass, under a partly cloudy sky.]()
“We are incredibly grateful for the hard work and dedication demonstrated by Sanda. Their expertise in establishing brand & product awareness on social media, coupled with their event planning support has proven instrumental in driving our brand awareness in India”.
Erika Lawrence,
Global Marketing Manager, MURAD SKINCARE, Los Angeles. -
![A woman with black hair smiling in front of a pink wall with white text that reads 'SATURDAY SKIN'.]()
“SANDA Brands deep understanding of the Indian Beauty eCommerce market combined with their tenacious approach to account management, has been instrumental in forging robust relationships with retailers across the region. They adeptly bridged cultural and business nuances, ensuring seamless communication between us and our retail partners.”
Hyobin Song,
CEO, SATURDAY SKIN, Los Angeles. -
![A woman with long, dark hair smiling at the camera against a neutral gray background.]()
“ I turned to Simrita’s deep domain knowledge, many a times during the negotiations. Her specific inputs on the assortment for India, retail prices, custom duties, regulatory were very valuable to me in the evaluation of Go-to-India strategy. ”
Ashley Williams,
Director, International Sales & Travel Retail(former), ORIBE, New York. -
![Smiling man wearing safety glasses and a denim jacket in a workshop setting.]()
“Simrita pioneered luxury retail in India in 1999 with the launch of world leader in Luxury men’s clothing, Ermenegildo Zegna in India.”
Sanjeev Mohanty,
Managing Director, LEVI STRAUSS & Co, North America(former), San Francisco. -
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“Simrita co-founded & created an outstanding Indie fashion brand in Mumbai with it’s own design lab, sample room, factory, retail stores. She provided employment to over a 100+ tailors and craftspeople in India, supportingthe grassroots economy.”
Roopa Purushothaman,
Chief Economist & Head of Policy, TATA GROUP, Mumbai. -
![A Western man and an Indian woman engage in a respectful greeting, surrounded by other Indian men, during a cultural exchange or diplomatic event.]()
“We, at Zegna developed a new design called the ‘Guru Suit’ for the Indian Customers specifically, based on Simrita’s inputs that Indian Customers need a collection adapted to their customs and heritage.”
Antonio Burrello
Chief Marketing Officer(former), ERMENEGILDO ZEGNA, Milan. -
![Man sitting at a table in a shopping mall restaurant, smiling, with a glass of white wine, decorated with holiday ornaments.]()
“The KORA Organics team are greatly appreciative of the work that Simrita has done to assist us source and select our distributor partner for the India market. We look forward to continuing our partnership with her through 2025 as we plan and implement our launch in this dynamic and complex market.”
Brett Riddington
Managing Director, Kora Organics
Our numbers say it all
36+
Global Brands launched in India.
$75 Mn +
Million of represented revenue generated for global Brands
100 Years+
cumulative Global Retail, eCommerce, Brand experience with world’s most iconic brands.
"Amazon Beauty is one of the largest categories on Amazon India and in the top three categories in terms of total numbers of units sold per month."
BY SIMRITA DHILLON, FOUNDER, SANDA BRANDS
As quoted in Beauty Matter
Our Beauty Brand Partners
Our Channel Partners
#SANDABLOG
Giorgio Armani, by far, has had the greatest influence on my design sensibility.