• Set of five Ford Mustang cologne bottles in white, black, red, green, and blue colors, each with a metallic honeycomb cap and Mustang logo on the front, arranged in a row on a reflective black surface.
  • Collection of Kora Organics skincare products including body oil, moisturizer, facial sprays, and a mask, with a light-colored background and daisies.
  • Four skincare bottles from Mario Badescu with pink background and the text 'Good Skin Forever' and 'Mario Badescu' on the left.
  • Pink skincare bottles labeled 'Saturday Skin 10% Glycolic Pore Care' with a photo of two smiling women making peace signs, and text that reads 'Saturday Skin Pore Serum Active Treatment for Face' on a pink background.
  • Collection of Murad skincare products on a marble surface, including sunscreens, serums, creams, and cleansers with green and orange labels, in front of a decorative background with plants and geometric decor.

Who we are

SANDA is the leading eCommerce Partner for International Beauty Brands to WIN on Amazon India & Walmart Inc owned, Myntra Beauty founded by Simrita Dhillon, which represents a portfolio of Powerhouse American Brands.

UNTIL NOW…..

…we have developed Go-to-India Market Entry Strategies & Launched for over 35+ of the best & most recognized global beauty brands.

A bottle of Mustang Blue cologne spray and its matching blue packaging box. The bottle is transparent with a black cap and a Ford Mustang logo on the front. The packaging features the Mustang logo and product details.

What we do

We represent American, Korean and Japanese Beauty Brands which are relevant for the India Market and we represent Indian and European Brands ready to expand in the US Big-Box Retail as well as Amazon.com and Tik-Tok.

WINNING in INDIA for Global Brands needs domain & territory & brand experience and we have that since 1999.

A collection of skincare products placed on a marble surface with green plants and modern decor in the background.
Simplistic black and white eye illustration with spiral in the center and lines radiating outward.

Our Vision

Our VISION is to be the 'best in class' partner for American Brands to WIN in India.

Collection of skincare products on a white surface outdoors, including jars and bottles with labels like 'New Day', 'Clear Bloom', 'Rise 'N Shine', 'Sleep Tight', and 'Eye Dew', with flowers and a background of greenery.
Close-up of a target with a dart hitting the bullseye

Our Mission

Our MISSION is to be long-term partner to our brand portfolio & to be one of the front-runners of the Beauty Landscape worldwide.

A purple KORA Organics serum bottle labeled 'Night' lies on a pastel purple surface among lemons, green leaves, grapes, and flower-like graphics.
Icon of a hand holding an atom with electrons orbiting a nucleus, representing science or chemistry.

Our Driving Force

Our DRIVING FORCE is EDUCATION FOR ALL KIDS in the WORLD.

Get in Touch
meet the Leadership team >

TESTIMONIALS

  • A woman standing on a wide pathway in a park with lined trees and green grass, under a partly cloudy sky.

    “We are incredibly grateful for the hard work and dedication demonstrated by Sanda. Their expertise in establishing brand & product awareness on social media, coupled with their event planning support has proven instrumental in driving our brand awareness in India”.

    Erika Lawrence,
    Global Marketing Manager, MURAD SKINCARE, Los Angeles.

  • A woman with black hair smiling in front of a pink wall with white text that reads 'SATURDAY SKIN'.

    “SANDA Brands deep understanding of the Indian Beauty eCommerce market combined with their tenacious approach to account management, has been instrumental in forging robust relationships with retailers across the region. They adeptly bridged cultural and business nuances, ensuring seamless communication between us and our retail partners.”

    Hyobin Song,
    CEO (Former), SATURDAY SKIN, Los Angeles.

  • A woman with long, dark hair smiling at the camera against a neutral gray background.

    “ I turned to Simrita’s deep domain knowledge, many a times during the negotiations. Her specific inputs on the assortment for India, retail prices, custom duties, regulatory were very valuable to me in the evaluation of Go-to-India strategy. ”

    Ashley Williams,
    Director, International Sales & Travel Retail(former), ORIBE, New York.

  • Smiling man wearing safety glasses and a denim jacket in a workshop setting.

    “Simrita pioneered luxury retail in India in 1999 with the launch of world leader in Luxury men’s clothing, Ermenegildo Zegna in India.”

    Sanjeev Mohanty,
    Managing Director, LEVI STRAUSS & Co, North America(former), San Francisco.

  • Woman speaking at a podium during a presentation or speech.

    “Simrita co-founded & created an outstanding Indie fashion brand in Mumbai with it’s own design lab, sample room, factory, retail stores. She provided employment to over a 100+ tailors and craftspeople in India, supportingthe grassroots economy.”

    Roopa Purushothaman,
    Chief Economist & Head of Policy, TATA GROUP, Mumbai.

  • A Western man and an Indian woman engage in a respectful greeting, surrounded by other Indian men, during a cultural exchange or diplomatic event.

    “We, at Zegna developed a new design called the ‘Guru Suit’ for the Indian Customers specifically, based on Simrita’s inputs that Indian Customers need a collection adapted to their customs and heritage.”

    Antonio Burrello
    Chief Marketing Officer(former), ERMENEGILDO ZEGNA, Milan.

  • Man sitting at a table in a shopping mall restaurant, smiling, with a glass of white wine, decorated with holiday ornaments.

    “The KORA Organics team are greatly appreciative of the work that SANDA Brands has done to assist us source and select our distributor partner for the India market. We look forward to continuing our partnership with SANDA as we plan and implement our launch in this dynamic and complex market.”

    Brett Riddington
    Managing Director (Former), Kora Organics.

Our numbers say it all

37+

Global Brands launched internationally

$100 Mn +

Million of represented retail revenue generated for global Brands 

100 Years+

cumulative Global Retail, eCommerce, Brand experience with world’s most iconic brands.

"Amazon Beauty is one of the largest categories on Amazon India and in the top three categories in terms of total numbers of units sold per month."

BY SIMRITA DHILLON, FOUNDER, SANDA BRANDS
As quoted in Beauty Matter

Some of our Beauty Brand  Partners (past & current)

  • Ford Mustang logo with blue oval and white script, and the word "MUSTANG" in silver letters.
  • Logo of Mario Badescu Skin Care, established 1967, with green background and white text.
  • Orange and black logo with the phrase 'Saturday Night Skin' in bold, stylized font.
  • The word 'Murad' in orange on a black background.
  • KORA Organics logo in black text on a white background.
  • A black and white logo featuring an ornate, swirling tree inside a circle, followed by the word "ORIBE" in sleek, modern font.
  • A blank chalkboard with a wooden frame and a black surface.
  • Close-up of a sign displaying the word 'FARMACY' with the letter 'R' replaced by a mortar and pestle symbol.
  • The TUMI logo in black text on a white background.
  • Banana Republic logo with black text on a white background
  • A close-up of a tan animal with a long snout, possibly a dog or a similar creature
  • The word 'stila' written in black, distressed, typewriter-style font on a white background.
  • GOLMAAV logo with red text on a white background

Some of our Retail & Digital Partners 

  • Black and white text logo that reads "Shoppers Stop".