FOUNDED BY BRAND BUILDERS

AN INTERNATIONAL BRAND AGENCY

for

BEAUTY

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Close-up of a lipstick with red lipstick and textured red cap against a swirling red abstract background.
Close-up of a lipstick with red lipstick and textured red cap against a swirling red abstract background.
INTERNATIONAL BRANDS
RETAILERS & PLATFORM
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Success in the international beauty market isn't built on theory. It is built on a proven track record of strategic execution

LEARN ABOUT WHAT WE DO

For over eight years, we have operated inside the markets that matter most to translate potential into measurable results

$100M+

Represented Retail Revenue Generated for Global Brands

$160M+

Amazon Revenue Managed for Global Brands

37+

Global Brands Launched Internationally

100 +

Years of Cumulative Global Retail,
E-Commerce, & Brand Experience with World’s Most Iconic Beauty Brands

KNOW MORE ABOUT SANDA

“
We started SANDA because we know what it feels like to build a brand from nothing,

and how much that changes the way we look after someone else’s. “

- Simrita S Dillon, Founder SANDA Brands

READ THE SANDA STORY
A woman with dark skin and a large, natural afro hairstyle, wearing a black blazer, looking over her shoulder against a plain gray background.
A small jar of Farmacy apple lip smoothie balm surrounded by whole and sliced red apples.
Three hair care products from Oribe on top of a white box with gold outline drawings of bottles, labeled as part of the #oribeobsessed set.
A woman with long dark hair, wearing a black jacket, in a dynamic pose with her hair flowing and one leg lifted, against a plain background.
Close-up of two young women with clear skin and expressive eyes, one with dark hair and the other with brown hair, positioned closely together against a dark background.

Your Growth Partner in the World's Fastest-Growing Beauty Markets

A woman with makeup applying black liquid eyeliner to her upper eyelid using a fine-tipped eyeliner pen.

  • SANDA Brands is an international Brand Agency for beauty, wellness, fragrance, and lifestyle, founded by Simrita S Dillon, a brand builder herself.

    We are the strategic market entry and growth partner for brands expanding into India and North America, and for retailers and platforms sourcing the right international brands for their shelves.

  • SANDA Brands supports international beauty and personal care brands to accelerate into new markets through strategic partnerships, retail relationships, market entry expertise, and localized growth execution.

    Built on transparency, trust, and long-term relationships, we connect globally relevant brands with the right opportunities, partners, and strategies to create sustainable growth across India, North America, and emerging beauty markets.

  • To become the leading AI-powered global market entry and growth partner for beauty and personal care brands, combining founder-led expertise, strategic relationships, market intelligence, and technology to represent over $1 billion in retail sales across international markets over the next 10 years by 2036. 

  • SANDA’s vision extends far beyond market expansion; we are committed to dismantling the barriers that limit future generations. At SANDA, our driving force is a fundamental commitment to the unlimited potential of every young woman. We believe that true economic growth means more when it actively creates long-term opportunity and progress for future generations.

BOOK A DISCOVERY CALL

YOUR EMBEDED TEAM IN THE MARKET THAT MATTERS NEXT • YOUR EMBEDED TEAM IN THE MARKET THAT MATTERS NEXT •

YOUR EMBEDED TEAM IN THE MARKET THAT MATTERS NEXT • YOUR EMBEDED TEAM IN THE MARKET THAT MATTERS NEXT •

A collective of beauty industry veterans, retail strategists, and cross-border specialists.

Black and white portrait of an Asian woman smiling, with long straight hair, wearing a delicate necklace with small beads.
Black and white portrait of an Asian woman smiling, with long straight hair, wearing a delicate necklace with small beads.
Simrita
Simrita
Close-up black-and-white photo of a woman with styled dark hair, wearing a white jacket and a necklace with a small pendant, smiling slightly, with a plain white background.
Close-up black-and-white photo of a woman with styled dark hair, wearing a white jacket and a necklace with a small pendant, smiling slightly, with a plain white background.
Black and white portrait of smiling woman with shoulder-length wavy hair, wearing a light-colored blazer and top, framed with a red border.
Black and white portrait of smiling woman with shoulder-length wavy hair, wearing a light-colored blazer and top, framed with a red border.
Black and white portrait of a man wearing a suit and white shirt, with a serious expression.
Black and white portrait of a man wearing a suit and white shirt, with a serious expression.
THE SANDA COLLECTIVE
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• OUR BRAND PARTNERS • OUR BRAND PARTNERS

• OUR BRAND PARTNERS • OUR BRAND PARTNERS

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Close-up of the Nike logo on a black background.
Black and white logo with stylized text.
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A metallic emblem of a running horse and the word 'Mustang' below it, with the Ford logo above.
Black text on a white background that reads 'FARMACY BEAUTY' with the words arranged vertically.
Text logo of Mario Badescu Skincare, established in 1967
Black and gray text spelling "SATURDAY" arranged in a curve.
A circular logo featuring a stylized, abstract black and white illustration of a dog's face above the words 'OPALE ORBE' in bold, black letters.
Black and white logo with the word "ZARA" in large, stylized text.
Close-up of a black circular object with the letters 'AO' prominent in the center, surrounded by additional text and symbols.
Close-up of black text that reads "ZOUK YOGA" on a white background.
Book cover titled 'KORA' by Miranda Kerr in black text on a white background.
Close-up of a skincare product label with the words 'timeless SKIN CARE' printed on it.

• OUR RETAIL & PLATFORM PARTNERS • OUR RETAIL & PLATFORM PARTNERS

• OUR RETAIL & PLATFORM PARTNERS • OUR RETAIL & PLATFORM PARTNERS

Sephora logo with a black rose silhouette above the text.
Close-up of black text and TikTok logo on white background.
Amazon.com logo in black with a yellow arrow underneath, pointing from the letter 'a' to 'z'.
A stylized target with black and white concentric circles, with the word "target" written underneath in lowercase black letters.
Black and white Walmart logo with a stylized star in the center, and the word 'Walmart' written below it.
Black and white logo for Whole Foods Market with a green leaf icon.
Close-up of a logo with the words 'LUXIA BEAUTY' in black, stylized text, with a curved line design element.
Black and white illustration of a small bird standing next to the word "liking" in large bold letters.
Close-up of a black and white striped warning barrier or tape.
Black and white sign with the words 'SHOPPERS STOP' in large white font on a black background.
Text reading 'thank you for you' with a stylized power plug icon above the text.
Black and white logo with stylized mountain peaks and the words "Myntra" and "Beauty" written in decorative fonts.
Amazon logo in black letters with a curved arrow underneath.

We let our execution and the partners we support speak for us.

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“From the very beginning, Simrita and the SANDA team approached the project with a high level of professionalism, market expertise, and strategic clarity. The depth of work delivered was highly customized, commercially relevant, and demonstrated a true understanding of both the Indian beauty market and global brand expectations . . .”

Olga Nazarkova
CEO, Kalegra

“What stands out about SANDA is their ability to identify globally relevant brands early and support sourcing through trusted domestic partnerships, making the process operationally efficient and commercially viable for fast-moving commerce platforms like ours . . .”

Sachin Kataria
Founder's Office, Slikk Club

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Black circular sticker with white text that says "Speak."
Black and white logo with the text "IKORA ORGANICS" inside a large circle.

“Kao Salon USA had the pleasure of working with the SANDA team as they prepared a comprehensive review of opportunities for our premium luxury brand, Oribe. The strategic work SANDA did shortened our research timing, allowing us to approach each market with confidence in finding a long-term partner . . .”

Jamezelle Ottinger
Associate Director for LATAM Sale, KAO Corporation

Black circular background with a white center featuring the text 'Murred' in green with a small registered trademark symbol.
Black and white circular illustration with intricate tribal-style patterns and the text 'ORIBE' below it.

“SANDA Brands has been a valuable partner in helping us discover innovative, globally relevant beauty and wellness brands for the Indian market. What is remarkable about working with Simrita and the SANDA team is their strong understanding of brand positioning, market potential, and the evolving Indian consumer landscape . . .”

Nishit Shah
Business Head, Shoppers Stop Global

“The KORA Organics team are greatly appreciative of the work that Simrita has done to assist us in sourcing and selecting our distributor partner for the India market. We look forward to continuing our partnership with her as we plan and implement our launch in this dynamic and complex market . . .”

Brett Riddington
Managing Director (Former), KORA Organics

“We are incredibly grateful for the hard work and dedication demonstrated by SANDA. Their expertise in establishing brand and product awareness on social media, coupled with their event planning support, has proven instrumental in driving our brand awareness in India . . .”

Erika Lawrence
Global Marketing Manager, Murad Skincare

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BRANDS
&
FOUNDERS

VIEW BRAND CAPABILITIES
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RETAILERS
&
PLATFORMS

VIEW RETAIL CAPABILITIES

INITIATE A STRATEGIC PARTNERSHIP

Every successful market expansion begins with the right strategic partner. Whether you are an international brand ready to introduce your portfolio to a new region, or a retail platform looking to source unique global brands, we provide for your growth.