RELIANCE RETAIL ENTERS BEAUTY SEGMENT WITH TIRA; OPENS FIRST STORE IN MUMBAI

RELIANCE RETAIL has entered into the beauty space with the launch of Tira, an omnichannel beauty retail platform.

Reliance Retail announced the launch of Tira, an omnichannel beauty retail platform. Along with the Tira app and website, it also opened its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai.

According to the online market and consumer data platform Statista, the Indian Beauty and Personal Care market amounts to $27.23 billion in 2023 and 12.7 per cent of the total revenue will be generated through online sales.

Reliance Retail Ventures Ltd (RRVL) is the holding company of Reliance Retail. 

"The unique store experience will feature the latest beauty tech tools, such as virtual try-on to create customised looks and a skin analyser that will personalise and assist consumers to make purchasing decisions basis their needs. In addition, Tira stores will have dedicated gifting stations to personalise purchases," the retailer said.

Tira will also be the first speciality beauty retailer in India to launch The Fragrance Finder, which helps consumers match fragrances closest to their preferences.

The Tira store at Jio World Drive is spread across 4,300 square feet and has been designed by London-headquartered innovation studio Dalziel & Pow. 

RRVL is the holding company of all the retail companies of billionaire Mukesh Ambani-led Reliance Industries Ltd group.

RRVL, through its subsidiaries and affiliates, operates an integrated omnichannel network of 17,225 stores and digital commerce platforms across grocery, consumer electronics, fashion & lifestyle and Pharma consumption baskets and has partnered with over 2 million merchants through its New Commerce initiative.

Re-posted from Outlook India

Edited by Simrita Dhillon

Photo Credit Unsplash