The I-Beauty Trend is coming after the K-Beauty Trend

I (INDIA) BEAUTY TREND IS COMING

At Sanda Brands, we have a pulse of the new trends, and we believed back in 2019 that Ayurveda was a trend that the world would wake up some day, and it is here in 2023 ! With brands like Fable & Mane and Inde-Wild, Lotus Herbals, Kama Ayurveda and Soul-tree and Ranavat in the US, this Ayurveda Beauty trend is worth the wait !

Excepts from Vogue Business below.

“Indian #beauty brands have struggled to convince local consumers that they are a worthy alternative to global giants or #luxury houses. That’s changing as younger shoppers place preference on brands whose mission and values they feel aligned with, and show a greater willingness to experiment with niche products. #India is becoming a new beauty hotspot, where emerging brands rooted in Ayurvedic practices are thriving.

“Indian consumers’ per capita gross income is forecasted to increase by 138 per cent in real terms over 2021-2040, fuelling their disposable income and ultimately providing more scope for beauty brands to further penetrate the Indian market,” says India-based Euromonitor analyst Abhay Prakash Singh.

Global conglomerates including Estée Lauder, Puig and L’Oréal are setting their sights on India, as a new generation of homegrown brands founded in Ayurvedic practices makes waves internationally”.

Credits - Excepts from Vogue Business

Photo Credit - Vogue Business