Tira Beauty launches its in-house brand, Tira Tools

Reliance Retail has launched Tira Tools, its first in-house brand under the Tira brand, offering beauty accessories like brushes and face rollers, available both online and offline. "We’re thrilled to announce that Tira Tools is here!" the company stated on Instagram [source: @Inc42 Media].

Simrita Dhillon, founder of @SANDA BRANDS, commented, "Reliance buying Sephora India demonstrates their commitment to the fast-growing beauty market in India. This signals their intent to be at the forefront of the beauty market."

 As the Indian beauty and personal care space evolves, the latest trends and increasing e-commerce adoption are driving growth. Beauty tools and accessories, in particular, are seeing a surge in demand as consumers seek innovative ways to enhance their beauty routines. The sector, which reached a market size of $26.3 billion in 2022, is projected to soar to $38 billion by 2028, driven by rising consumer purchasing power and a growing desire for self-expression through beauty products.

 #RelianceRetail #SephoraIndia #TiraTools #BeautyMarket #IndiaBeautyIndustry #SandaBrands #Retail #BeautyTrends

 Read the article here: https://inc42.com/buzz/reliance-owned-tira-forays-into-beauty-accessories-space-with-launch-of-tira-tools/