Beauty and the Beast.

India is a potential gold mine for international and domestic beauty brands and retailers.

With a population of over 1.3 billion in India, the opportunities in the beauty market in India are limitless.

 India’s incredibly large consumer base, a growing disposable income, robust economic growth and the rising influence of social media presents a huge opportunity to global beauty brands to tap into the exponential growth that we are going to witness. Needless to say, the beauty business is to grow into a beast and there’s enough room for a lot of innovative new brands and new top players catering to the needs of this consumer. 

Slated to touch $35 Billion by 2035. 

Slated to grow to 20 billion dollars by 2025.

Current size  at 6.5 billion dollars.

The online beauty Sales are only 2.5 currently of the total market, and slated to grow to 15% of the total market by 2021.

The rising awareness of personal care products, growing disposable incomes, changes in consumption patterns and lifestyles and improved purchasing power of women, promises exciting times for the personal care industry. These trends are anticipated to boost the personal care market in India and raise the consumption of personal care products and services, thereby offering extensive opportunities for domestic and international players.

Sources: India Retailing Bureau,

Edited by Simrita Dhillon.