Amazon India: Driving Growth in the Beauty Category

Amazon Beauty is one of the largest categories on Amazon India and in the top three categories in terms of total numbers of units sold per month. This growth highlights the increasing demand for beauty products among Indian consumers.

According to HSBC Global Research, India’s beauty and personal care market is set to grow fivefold in the next 15 years, reaching a GMV of $90 billion by 2037, up from $19 billion in 2022.

E-commerce companies such as Flipkart and Amazon are expanding their presence in the beauty and personal care (BPC) sector. Their objective is to tap into new customer bases in smaller cities and towns while introducing fresh brands, capitalizing on the rapid growth of this category, according to a report by Mint.

Amazon is transforming the beauty shopping landscape with three groundbreaking initiatives: the Amazon Derma Store, the upgraded Global Beauty Store 2.0, and the innovative SkinCare Advisor tool [Source: Fashionnetwork India].

Amazon India announced its intention to ensure access to high-quality beauty products across every pin code in India. As Amazon India continues to ramp up its beauty business and cater to the evolving needs of its customers, the future of beauty retail in India is incredibly bright.

Stay tuned for more updates on the exciting developments in the beauty industry!

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