Having its roots in India, the ancient scientific system of Ayurveda has been gaining steady traction for decades. With the demand for natural and organic goods soaring, combined with the increasing consumer awareness around ingredients, the global Ayurvedic market is projected to reach over US$16m by 2028, up from $7m in 2021, according to Industry Research.

Although the largest Ayurvedic region is India, many brands are expanding outside of the country, and noticeably many other Ayurvedic-inspired businesses, such as hair wellness brand Fable & Mane and skin care company Ranavat, have launched beauty lines in the West.

Then, in September, Spanish brand owner Puig acquired a majority stake in Ayurveda brand Kama Ayurveda.

This fresh generation of entrepreneurs, inspired by their family heritage, are amalgamating their beauty rituals which have been part of their traditions for generations, with current trends to make them accessible.

Lisa Mattam, founder of skin care brand Sahajan based in Canada, believes the increased focus on wellness, the understanding of yoga and the pandemic, has played a part in increasing the popularity of Ayurvedic products, forcing many of us to not only re-evaluate our approach to health but reinforcing the need to invest in ritual.

The next 5 years will see the growth of I-Beauty. Ayurveda rooted brands from India on the global beauty landscape.

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Photo Credits: Unsplash

Article Credit:

Cosmetic Business.https://www.cosmeticsbusiness.com/news/article_page/Generation_Desi_The_unstoppable_rise_of_Indias_beauty_scene/203548

Edited for this BlogPost by Simrita Dhillon.