Saturday Skin will sell their wide range of skincare products through the Nykaa website and App.

The brand is banking on its affordable pricing coupled with Nykaa’s reach to fuel its growth in the Indian market.

Commenting on the launch, a Nykaa spokesperson in a statement said, “Being the first to introduce and educate Indian consumers about the Korean beauty phenomenon, Nykaa has continuously added some of the biggest K-Beauty brands to its assortment, in line with evolving trends and consumer preferences. We are now excited to partner with cult brand, Saturday Skin, who are tremendously popular for fusing skincare superfoods and functional efficacy to offer Indian consumers another best from the world of K-Beauty.”

Talking about launching in India with Nykaa, a Saturday Skin spokesperson added, “Founded in 2016, Saturday Skin brings an effortlessly fun and effective approach to your daily skincare routine with approachable prices and skin philosophy powered by our signature peptide formula merged with superfoods, fruits, botanicals, and actives. Selfcare and skincare go hand in hand, and the brand is thrilled to be launching in India to share our weekend recipe for glowing skin.”

Saturday Skin’s product range on Nykaa’s e-commerce store includes face and eye masks, facial serums, creams, gels, cleansers, oils, and more.

Reposted from Fashion Network

SANDA executed the market entry of Saturday Skin on Nykaa.