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Drew Barrymore to launch Flower Beauty in India with Nykaa

BY ADMIN ON DECEMBER 20, 2018INDUSTRY NEWS

Drew Barrymore will bring her cosmetic brand, Flower Beauty, to India in association with Nykaa.com.

Keeping up its commitment of bringing international beauty brands to India, Nykaa is all set to wear yet another feather, or shall we say ‘flower’, in its hat. Nykaa will exclusively bring Hollywood heartthrob Drew Barrymore’s brand – Flower Beauty – here early next year.

Flower Beauty is the brainchild and mission of Drew and her straightforward, no nonsense philosophy of empowerment. The brand caters to address every woman’s intrinsic need for best quality and efficacious products at an affordable price. Understanding the demands and needs of today’s women, the products are cruelty free. They are designed to retain the youthfulness and radiance in women’s skin. Flower Beauty range consists of 24 exciting shades of Petal Pout Lip colour, 6 colours of Warrior Glitter Shadow, Flower Pots Powder Blush, Blush Bomb, Wanderlust Eyeshadow Palette and many more.

All the products will be exclusively available at Nykaa.com and Nykaa on Trend retail stores.

The brand’s vision states: ‘At Flower, our passion is creating cosmetics and tools that not only make life easier and more fun but look and feel amazing – from our prestige formulas that will delight and surprise, to packaging that’s designed for performance and charm.’

Having added Huda Beauty to its repertoire earlier this year, Nykaa continues to strengthen its position as a retailer that brings global trends to its Indian audience. The e-tailer has a portfolio of 850+ brands across makeup, skincare, hair care and wellness. Founded in 2012 by Indian entrepreneur Falguni Nayar, Nykaa has taken the Indian retail beauty industry by storm. Riding on its success, the brand has also established a chain of brick-and-mortar stores called Nykaa on Trend. It also has its own range of cosmetic products. Flower Beauty by Drew Barrymore is sure to set beauty trends rolling for 2019 on Nykaa.com.

Edited and Written by Simrita Dhillon.